When Fabletics Men launched in late April amid a global pandemic, the American sportswear company knew it wanted to give back as part of its latest brand debut. Fortunately, after researching several different organizations that were supporting COCID-19 relief efforts, Heart to Heart International stood out to the Fabletics executive team as a terrific organization distributing urgently needed equipment and medication to those in need in the United States and throughout the world.
Additionally, the company thought it had a nice tie to comedian and actor Kevin Hart, who serves as the face of the new Fabletics Men brand launch!
Through the month of May, 20 percent of Fabletics Men proceeds benefited Heart to Heart International and the final donation totaled $50,000.
With Fabletics generous donation, critical medical equipment and PPE could be distributed to anxious frontline healthcare workers. In addition, hygiene kits were distributed to homeless shelters, healthcare facilities, school districts, faith-based programs, food pantries, public safety organizations and more. These kits include essential items to stay clean such as toothpaste, a washcloth, soap and shampoo. Basic hygiene to the most vulnerable populations offers the first line of defense against the spread of illness and the first step towards staying healthy.
Giving back to worth charitable causes is a top priority for Fabletics Men as well as its parent company, TechStyle. The company was proud to find a partner with such a broad reach in the fight against COVID-19, and HHI is grateful for this new partnership with such a prominent national online apparel company.